“WM is the only major B2B market open for Opera to attack with a chance of success.”

You forgot about Brew, and of course all the proprietary phone OSes out there.

Well. WM is the only major B2B market open for Opera to attack with a chance of success. The other major players bundle their own browser with their own hardware or OS. Thus no real B2B opportunity for Opera Mobile. It’s about attacking the weakest link in the chain. And do it when the timing is right…

For now, neither IE Mobile nor FF Mobile (Fennec) deliver the web experience the hardware is built for. Thus independent phone manufacturers need the superior Opera Mobile on WM to make customers happy and increase phone sales. It works well for MS too, as Opera makes their WM more competitive against Nokia’s Symbian, Googl’s Android and Apple’s iPhone package.

While WM market share is growing substantially, Symbian is still dominant globally. However, North America is different. Here it’s about Apple, RIM and WM. They got a similar share. Symbian failed.

Going forward, IE Mobile and FF Mobile (Fennec) may improve, to the extent that Opera is less needed, B2B. Then the battlefield moves to B2C, which is all about browser market shares, Devices and Desktop. Thus the general ad… “Be a Real Internet explorer…Opera.com.”

So… for Opera to focus on WM generally and US market specifically makes business sense