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Opera marketing summit in Silicon Valley

Published August 20th, 2007 7:32 AM EDT By Daniel Goldman

I’m flying out today to Opera’s new office in Silicon Valley for a marketing summit.

We will be covering many areas of Opera’s marketing efforts, including our marketing plans for the upcoming launches of Opera 9.5 and Opera Mini 4 (final), new design for Opera’s website, new referral program, viral marketing and more.

I plan on taking some pictures (and maybe video) of our new office.

See ya in the Valley!

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10 Comments

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  1. 1 Favorite Browser Aug 20th, 2007 at 10:05 am
    using Opera Opera 9.23 on Windows Windows XP

    Good luck there.

  2. 2 Jezetha Aug 20th, 2007 at 10:20 am
    using Opera Opera 9.22 on Windows Windows XP

    Seconded.

    (And I can’t wait for 9.5)

  3. 3 yeeliberto Aug 20th, 2007 at 10:51 am
    using Opera Opera 9.23 on Windows Windows XP

    I can’t wait too. I hope it rocks the browser world.

  4. 4 Luchio Aug 20th, 2007 at 10:52 am
    using Opera Opera 9.21 on Linux Linux

    Daniel, you’re probably already aware of it, but in any case, I suggest you to read the user comments on Haavard’s blog. Lots of constructive comments on Opera’s marketing strategy.

  5. 5 marius Aug 20th, 2007 at 11:40 am
    using Opera Mini Opera Mini 8.01

    good luck ..from romania

  6. 6 IceArdor Aug 20th, 2007 at 12:04 pm
    using Opera Opera 9.23 on Windows Windows XP

    Good luck… Wish I could join you. Just 650 miles north of you guys.

  7. 7 Bill Aug 20th, 2007 at 5:49 pm
    using Opera Opera 9.23 on Linux Linux

    Please look at the comments Haavard received regarding marketing as suggested earlier - it should be the first order of discussion.

  8. 8 Alexander Aug 21st, 2007 at 10:29 am
    using Flock Flock 0.9.0.2 on Windows Windows Vista

    Marketing is really important. Agree with the previous post. Enhancing the distinct flavor Opera offers and popularization of it around the globe.

  9. 9 Daniel Goldman Aug 21st, 2007 at 11:01 am
    using Opera Opera 9.50 on Windows Windows XP

    Luchio, yes. I’ve seen and read Haavard’s blog post with all the good comments there.

  10. 10 Lawmune Aug 21st, 2007 at 8:01 pm
    using Opera Opera 9.23 on Windows Windows XP

    I’m part of the marketing summit as well, and for the record, I’ve read Haavard’s post and the accompanying comments.

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Opera Watch, an Opera browser blog, is run by Daniel Goldman, who used to work for Opera Software as a Technical Evangelist.

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About Opera


Q: What is Opera?
A: Opera is one of the most powerful Web browsers around. A Web browser is the program that allows you to view Web pages. Opera is well known for innovation for PC browsers and bringing the full web to mobile phones and devices.

Q: Is Opera free?
A: Absolutely free.

Q: Why should I download a browser? Doesn't my computer already come with one for free?
A: It's about getting more out of the time you spend on the internet. Opera is designed to be much faster than these browsers and gives you powerful features that the default browser lacks. Default browsers like Internet Explorer are also more likely to be subjected to dangerous software such as viruses and spyware.

Q: Will Opera keep me safe from fraudulent websites and malicious hackers?
A: According to Secunia, a respected firm that tracks security in browsers, Opera has the best reputation and track record when it comes to browser security. Keeping our users safe from security vulnerabilities, fraudulent websites, and malicious hackers is a top priority for Opera. Opera is maintained by hundreds of engineers, developers and security experts who are constantly looking to make the browser even safer.

Q: Doesn't Opera copy all of their features from other browsers?
A: Absolutely not. In fact, many of the features that are popular in other browsers today were invented and pioneered by Opera a long time ago. Opera invented the precursor to tabs (in 1994), Page Zoom (1994), was the first browser to block pop-up ads (2000), first to add a Search field in the browser toolbar (2000), Sessions (1996), deleting private data (2000), Mouse Gestures (2000), User JavaScript (2005), BitTorrent support (2005), Widgets (2006), Speed Dial (2007), and much more.

Q: Does Opera support extensions, such as those found in Firefox?
A: Much of the functionality provided through Firefox extensions is already built directly into Opera, so you don't have to download additional extensions in Opera. In addition, Opera is highly customizable and supports all standard plug-ins.

Q: Can I also use Opera on my mobile phone?
A: Yes. And your Nintendo Wii, Nintendo DS or almost any connected device and mobile phones. Opera Mobile oftens comes preinstalled from the manufacturers, but if it doesn't you can install Opera Mini which runs on nearly all phones.

Q: This all sounds great, so how do I download Opera?
A: -- Opera on your computer
-- Opera Mini on your phone
-- Opera Mobile on your phone
-- or learn more about Opera at www.opera.com