Keep submitting Opera Widgets for the Widget World Cup
Published September 14th, 2006 12:27 PM EDT By Benjamin JacobsenEditor’s note: Benjamin Jacobsen is the Desktop Marketing Manager at Opera Software.
We started the Widget World Cup a few months ago and recently extended the contest deadlines. Widgets are a great way for people to interact with websites, content, and even have fun, small games available to them on their desktop. To win the Widget World Cup, you have to develop a widget, and then find ways to make it the most popular, downloaded widget - first in your country, and then the rest of the world.
The competition is still on, and we need more widgets! The basic idea is to build a compelling widget (think of what content, functionality, localized information might be especially useful or interesting to different types of audiences). After you build the widget, promote it to your friends, colleagues, user groups, etc. The widget with the most downloads from each qualifying country will then win 1000 Euros. Believe it or not, only one country has qualified thus far (http://widgets.opera.com/wwc/stats/)! Pretty crazy given that widgets are simple to build and promote. How about posting a widget on your blog?
Long story short, create a popular widget and promote the heck out of it. Let us know about marketing ideas that you have. We’ve got a lot of ideas up our sleeve that we’re working on, but we’d like to hear your thoughts, ideas, and inspirations about how to spread Opera around your neighborhood, town, city and around the world. Now go build a cool widget and win the Widget World Cup!
Help spread the Opera browser – Got any marketing ideas?
And a final note. We are working hard on coming up with ideas to and expand our current user base with yes, a pretty low budget :). This means we have to be creative and results oriented. It would be great to have your input. Please feel free to send an email to benj at opera dot com when you have cool ideas that you think might work. It is especially fun to see that one of the most important ways of spreading Opera - by having Opera users meet each other and their friends - is happening in the shape of user groups out there. Let us know if you have ideas on what we can do to make it even more fun to invite friends and fellow Opera users to events like these.
using
A good idea - loose the interesting looking people on these ads you are running everywhere.
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Marketing ideas? Hmmm - some kind of viral marketing, perhaps, with cool videos and games that can be spread around, promoting Opera.
Had I been able to I would’ve done it myself a long time ago, but I’m sure there are many that can and will contribute.